Finding Our Story
While laying out the storyboard for this film, we wanted to strike a balance between celebrating Judy’s resilience and honoring the truth of her difficult journey.
A painted portrayal
Aiming to mirror the deeply human story at its core, we sought to give our film a personal, hand-crafted feel.
Production began with creating 3D models of the real-life Judy and our scene environments. Once the rough animation and camera blocking were set, our 2D animation team refined the motion and employed various techniques to achieve our unique hand-painted aesthetic.
Rippling reality
Throughout the film, we visualize rippling reflections, distorted imagery, and shifting perspectives. These elements serve as visual metaphors, reflecting the disorientation and unfamiliarity Judy experiences as she navigates the profound changes in her sense of self during her battle with cancer.
Visualizing Cancer
At the heart of our story, we find Judy, bravely addressing her cancer, mourning the life it has taken from her, and ultimately conquering it. Our choice to portray cancer as an ever-transforming entity— a knotted mass of jagged shadows and overwhelming darkness—reflects the unpredictable and pervasive nature of the disease.
This flexible design enables diverse narrative possibilities. It takes a menacing, tangible form when pitted against Judy in a literal face-off, and seamlessly morphs into an all-consuming, oppressive force that casts her world into darkness. This innovative visualization enables us to explore and express the multi-faceted impact of cancer on Judy's life.
“I have plans, and I plan on keeping them” - Judy
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Client | Deciphera
Creative Agency | Reunion
Voice | Judy
Creative Director | Chris Carboni
Producer | Laura Bandel
Art Director | Elena Chudoba
Design | Elena Chudoba, Chris Carboni
Animation | Djeison Canuto, Elaine Lee, Chris Carboni
Music and Sound | Ambrose Yu